Branding sessions are so important as they help your client connect with you before you ever meet. You want images that will draw your clients in and show your true self. I think it is so important to show your authentic self so you can attract your ideal client.
I asked her all about her yoga business and hypnotherapist services and found she has a passion for yoga classes that go deeper than just movement. She encourages her clients to contemplate deeper layers of who they are and cultivate a deeper understanding of themselves.
She wanted to create photographs that could be used for both of these services. We discussed who her ideal client would be and I advised her on the styling from the outfit to the location, vibe, feeling, and what she wanted her clients to feel when they saw the images. We plan everything around when is best for you and your business.
This session was shot up at the Westbury White Horse, Wiltshire and we were so lucky with the weather. It was just the right level of cloud cover for all of her outfit choices to just pop. We wanted to create a vision of inner strength, warmth, calm, softness, and welcoming.
The way that I shoot branding sessions is to sit and chat with you about who you are. I want to capture the in-between moments. The ones where your personality shows through. I won't make you pose in any way that makes you feel awkward. I give you little prompts to create movement. things like walk over there, look towards the sun. I have a great list of dad jokes to create genuine laughter. Even if it's laughing at me for saying something so silly. I am not the person to get you to stand and smile at me. I want to create a connection so that you will connect with your ideal client.